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Welcome to Snow Lab



Founders Truls Brataas and Jon Olson felt that something was inherently wrong with the stark contrast between our love for the sport, and the pain of bringing the necessary gear.

They started out by interviewing more than 150 skiers, snowboarders and surfers to uncover what the core user really needs from their travel gear. They talked to shuttle drivers, train conductors and airline companies. They worked together with luggage handlers at airports to learn how they can make travel gear better suited for all aspects of transportation.

Together, the two of them lay the grounds for the Douchebags journey to start.

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