Based in Salt Lake City, Utah Niche are crafted in a small town in Austria. While they have a local skate company feel, the focus is on high quality and environmentally friendly snowboards. Founded by a fusion of skilled craftsmanship and creative ideas.
Niche is not your average snowboard company. Rider owned, and passionate about making boards that are lighter, more snappy and more durable than most traditionally constructed decks.
Niche Snowboards, have started to realize a vision of the future by changing the way we all think about the relationships between our materials, our environment, and ourselves. Niche believe anyone can do good if the doing comes from the heart. We hope their success will change our industry and lead to good things for you and the planet we all share.